Social networking business plan david silver

Obviously, I jumped at the opportunity to read it. The book is written by David Silver, a VC and angel investor in online communities. If you have read this blog for a long time, you know that I do not strictly review books, but I try to find those nuggets of information that most books have. One of the best quotes in the book is near the beginning where David throws advertising as a revenue stream under the bus:.
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BOOK - THE SOCIAL NETWORK BUSINESS PLAN - DAVID SILVER | eBay

In The Social Network Business Plan , venture capital guru and Smart Start-Ups author David Silver reveals eighteen cutting-edge methods for generating income from social networking web sites--none of which involve advertising, and all of which really work. Silver's premise is simple: There is a lot of money to be made by getting smart people talking about something that has commercial value and then selling their anonymized conversations to vendors. He goes on to reveal how all parties benefit from these arrangements, who gets paid and how much, how you get these smart people to start talking, and why vendors will pay to overhear these conversations. At the core of each winning business model is the recommender online community, arguably the most powerful and disruptive force to emerge in the information age. These groups have already begun shaking up the advertising, marketing, sales, and public relations industries, and their influence is growing.
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The Social Network Business Plan. 18 Strategies That Will Create Great Wealth

All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites—none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended — or killed — by online communities.
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In The Social Network Business Plan , venture capital guru and Smart Start-Ups author David Silver reveals eighteen cutting-edge methods for generating income from social networking web sites--none of which involve advertising, and all of which really work. Silver's premise is simple: There is a lot of money to be made by getting smart people talking about something that has commercial value and then selling their anonymized conversations to vendors. He goes on to reveal how all parties benefit from these arrangements, who gets paid and how much, how you get these smart people to start talking, and why vendors will pay to overhear these conversations. At the core of each winning business model is the recommender online community, arguably the most powerful and disruptive force to emerge in the information age.
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