Literature review service marketing

The concept of the customer experience refers to the all the experiences the customer has with Salons Direct and is based on all dealings and opinions about us. Customer experience is a fundamental part of customer relationship management and it is important to our business because customers who have a positive experience are more likely to become repeat customers and loyal customers of Salons Direct. The little Big things by Tom Peters is based on the needs for business leaders to have in order to have a successful business. This is key because the book had an impact on business leaders. It also helped readers move directly to the specific guidance they needed. Internal customers, including marketing and product development, depend on the data collected from customer service contacts to improve existing products and services.
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The Developed Concept of Service Marketing Mix : A Literature Survey

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Internet Marketing-Literature Review Example | Graduateway

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Service Marketing Literature Review-1

Customer satisfaction is an ambiguous, abstract and confusing concept. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. In other words satisfaction is the state of mind felt by a person who experienced a performance of product or service that has fulfilled his or her expectations. Satisfaction is thus a combination of relative level of expectations and perceived performance. Customer Satisfaction with a purchase depends on the product and service real performance relative to customer expectations.
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