Mis case study on flipkart

In our case we will study the e business strategy during festive season and the role of Information Management System in driving success. Retailers across the Indian market are aware of the fact that August — November is the festive time in our country. Consumers go berserk in these times. Buying patterns accentuate, everybody wants to get a piece of that sale Flipkart tried something unconventional when it launched its The Big.
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Flipkart is the leading e-commerce portal in India followed by Amazon India. Amazon global is a leading e-commerce portal and Walmart wants to compete against it online and in fact wants to stay ahead of Amazon, hence it considered few points before taking this decision. India is the only place Walmart could look at to fulfill its dream after China because the scope of development in India is more than any country for its size and growth rate. The customer base for Flipkart is more than Amazon India and Flipkart is growing rapidly every year and for fiscal year ending With this deal, Walmart will bring in grocery and merchandise supply-chain knowledge and financial strength, and Flipkart will make the most of the merger to grow into a listable part of the vision giant quickly. Similarly, Flipkart has also announced to push its effort to put ML and AI at the core of its business.
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[Frank Rothaermel] Strategic Management Concepts(z-lib.org)

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Security and Payments: - This part plays an important role in in E-business systems during an online transaction providing security is more important to that website and site should be user friendly. So, that it will increase the reputation of an organisation and more products will be sold and organisation can gain more profits. Here are few of the specifications for safe transactions. Availability integrity and Confidentiality is also called as AIC triad is a model with three different elements that are designed as guidelines for information security in a federation. Orders started to trickle in slowly until one of the founders of Yahoo, a big company at the time, wanted to display it on it one of their pages.
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