Each company — regardless of their origins as a Silicon Valley start-up or an iconic Detroit stalwart — needs to determine which set of capabilities it will need to be successful in its quest to get closer to the customer. And with customer sentiments moving from owning vehicles to consuming vehicles based on subscription models allowing greater choice of vehicle, time, and use options , automotive companies are putting bets on where to play, with whom to partner, and how to go about doing so. In my work, I find that a number of roles are emerging to consider what business model — and resulting capabilities would be needed — to win in the new automotive world. While many companies particularly startups have predefined growth and exit strategies, many companies are still trying to forge ahead in the brave new world. Some have figured out their initial direction and some are still working on it with the help of partners.
Motor Carrier Industry Case Study - Words | Internet Public Library
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Worldwide demand for vehicles continues to grow and focus on fuel efficiency and emissions control from both domestic and commercial transport. There is also an increasing need to produce extremely accurate and reliable manufacturing systems, with a trend towards automated manufacturing processes to reduce cycle times. Challenge: Increase throughput and reduce scrap during production of high-volume and high-value automotive parts. Challenge: To design and build a single-seater car which races on a course normally reserved for Formula 1. Challenge: Assess the engineering performance of students, the costs of the car and a marketing strategy for the racing car of a fictitious investor.
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