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Please join StudyMode to read the full document. An external firm conducted a customer satisfier survey that obtained information as shown from competitors' and UCS customers regarding product, service and treatment perceptions. Additionally, UCS's survey team administered different surveys, depending on variables such as the reason, and manner that the customer had contacted the company, performed internal monitoring processes. These surveys were essentially being used for associate evaluation.
It is crucial to be aware that customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. This means the business plans need to be adapted to changing needs of customers and is important that organisations communicate with its customers. Profiling is a method to understand the needs of the customers. Profiling enables organisations
Essays on Customer Service. Essay examples. To manage and predict future growth as well as the profitability of a company it must understand its customers and its relationship with them. To understand this relationship and to put figures against it different metrics could be used in businesses. Companies use the metrics