Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links. Reading is one of the best ways for MBA students to achieve a multi-perspective understanding of business and management principles. But you can't just pick up any book and expect to learn the lessons you need to know to succeed in today's business environment. It's important to choose the right reading material. Some of these books are bestsellers; others are on required reading lists at top business schools.
12 HRM Books that Every HR Professional Should Read | AIHR Digital
Baylor Cherry September 17, Case Studies 18 min read. Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content. From relevant, informative blog content to engaging webpages, landing pages, whitepapers, and emails, a comprehensive content marketing strategy should run deep. One powerful, but often underused, piece of content is the case study.
Metrics details. The case study approach allows in-depth, multi-faceted explorations of complex issues in their real-life settings. The value of the case study approach is well recognised in the fields of business, law and policy, but somewhat less so in health services research. Based on our experiences of conducting several health-related case studies, we reflect on the different types of case study design, the specific research questions this approach can help answer, the data sources that tend to be used, and the particular advantages and disadvantages of employing this methodological approach. The paper concludes with key pointers to aid those designing and appraising proposals for conducting case study research, and a checklist to help readers assess the quality of case study reports.
While case study writing may seem easy at first glance, developing an effective case study also called a success story is an art. Like other marketing communication skills, learning how to write a case study takes time. Savvy case study writers increase their chances of success by following these ten proven techniques for writing an effective case study:. Writing a case study is not easy.