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Consumer preference and satisfaction of M-wallets: a study on North Indian consumers
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This study uses the integrated UTAUT model which includes variables such as ease of use, trust, security, self-efficacy, etc. Regression analysis, ANOVA and descriptive analysis are used to test the relationship among several dimensions such as perceptions, preferences, satisfaction and usage rate of mobile wallets in North India. The study explains the significance of the proposed model and its effectiveness to understand the behaviour of North Indian consumers. Security, trust and hedonism are few of the most influencing variables in the study. Demographic variables such as gender and age also influence consumer satisfaction and usage rate of mobile wallets in North India.
Study of E-wallet Awareness and its Usage in Mumbai
In: Business and Management. As people are becoming increasingly aware of the consequences of their financial decisions, their needs and expectations have rose to high levels. Banking institutions are facing competition not only from each other but also from non-bank financial intermediaries as well as from alternative sources of financing.
To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. Canteen management system using the E-wallet.