Paul B. Abstract As physicians, we have been trained in the science of medicine. Once we graduate, we discover that it is not only a science, but also an art and a business. We have had little formal training in the way of business and, therefore, marketing can seem intimidating at first. In this article, we discuss a marketing strategy at an introductory level. We will discuss branding, reputation, and networking as well as traditional versus internet marketing for the bariatric professional.
The case explains the global growth in obesity particularly in the United States and the treatment options proscribed by doctors to combat this epidemic. The Weigh Solutions clinic offers bariatric gastric surgery to reduce the appetite of the patient and thus promote weight loss. The demand for the surgery was high, however due to lack of capacity at the clinic the wait time for surgery was between three to four months leading patients to switch to other centres or elect not to the have the surgery. Have you created a personal profile? Login or create a profile so that you can save clips, playlists and searches.
Let us help you market your bariatric surgery practice to attract more cases and overcome the competition. Bariatric surgery marketing and advertising are commonplace… and necessary. There are new techniques, new options for patients, and new ways for surgeons to provide appropriate, effective treatment. In some areas, there is a virtual deluge of bariatric surgery marketing messages from weight-loss surgeons.
Bariatric surgery is an alternative for losing weight after all other options such as dieting, regular exercising and working out have failed. Click here to buy health insurance with Bariatric Surgery cover. Five years ago, year old Raju was bearing a heavy frame of kg with a BMI greater than